ABOUT US
Old Orchard Creative is an avant-garde branding and marketing agency that blends traditional and digital
media to tell compelling stories. Resourcing professionals from around the world, the agency draws on over
40 years of combined creative strategy and brand stewardship.
Whether you want to define or rejuvenate your brand, see exponential growth in your social media following,
or reach out to a completely new audience, our talented group of strategists, developers, designers and
writers will help you attain your goals.
SERVICES
BRANDING
Market Research
Competitor Analysis
Brand Identity
Logo Creation
Positioning
Tagline
Mission Statement
COMMUNICATIONS
Advertorial
Awards, Rankings & Events
Communications Analysis
Key Message Strategy
SharePoint and Yammer
Public Relations
Editorial
DESIGN
Logo & Visual Identity
Packaging
Advertising
Photography / Drone
Brand Guidelines
Digital Concepts
Social Media Graphics
Qualifications
DIGITAL
Strategy & Planning
Social Media Marketing
Visual Design
Web Banners
Content Writing
Website Development
Integrated Marketing
Search Engine Optimization (SEO)
BRANDING
In Branding We Trust! The more established your brand is in the marketplace, the more you can leverage
your business within the industry. A good brand generates a positive impression amongst consumers,
establishes a familiarity and assumed dependability and trust. When an employee works for a strongly
branded company and truly stands behind the brand, they will be more satisfied with their job and have a
higher degree of pride in the work that they do.
DESIGN
Graphic Designers are the guardians of your visual identity and brand, whatever product is being delivered
visually. Making sure all applications and uses align with the designer’s intent is paramount to your brand
hierarchy success. We get the graphic designers involved early on in every brand project. Having the
designer be a part of the process will help deliver a final comprehensive strategy.
COMMUNICATIONS
Establishing clear communication channels is essential for any brand. Like any brand delivery, drawing up
a communications strategy is more of an art, not a science. Whether your communications strategy is
designed for a specific project or for the same period as your organizational strategy, it should establish
clear objectives, targets, resources, timescales and audience engagement.
Your objectives are the key to the success of your communications strategy. Your communications activity
is not an end in itself but should serve and hence be aligned with your organizational objectives. Strategic
targeting and consistency are key to your organization’s messages. The key rules to observe are always to
deliver what you promise and never over promise. Consider performing a communications audit to assess
the effectiveness of your strategy with both your internal and external audiences.
DIGITAL
To reach your intended audience you must first set out your marketing and digital goals. Know your target
audience and make your matrix work for your needs. If your business doesn’t generate engaging content
you could be sending out all the wrong key messages.
Follow a strict set of rules for consistent digital experiences. All channels should be optimized, and
demographics checked for appropriateness.
